Responsibility. Timeless. Quality.
Denim Without Compromise
We're all about putting our beliefs into action. We aim to make better and more responsible denim, caring for both your clothes and the planet.
Future-Ready Wardrobe
We want each piece to fit well with the others. Our focus is on timeless style, using top-quality materials for versatile and easy-to-wear looks. We make clothes you’ll be proud to own and can pass down to future generations.
Vertical Excellence
By controlling our entire production process, we ensure sustainable practices from start to finish. Our 100% vertical production system guarantees high standards at every stage, embodying true luxury that respects our planet.
The right fabrics
Using premium materials, including organic and regenerative cotton, recycled fabrics, and sustainable production, our products not only meet high-quality standards but also minimize our environmental impact.
Making a Difference
We start by envisioning a collection that reflects our values, with a strong focus on sustainability.
Our efforts are dedicated to using eco-friendly fabrics to minimize our impact on the environment.
RECYCLED COTTON
When jeans reach the end of their life, the fabric is recycled. This involves sorting, shredding, and cleaning the material. The cleaned fibres are then respun into new blend of upcycled cotton yarn, which is used to create new fabrics.
REGENERATIVE COTTON
Our cotton comes from farms using regenerative practices, promoting a healthy relationship between crops, soil, and the environment. These practices prioritize soil health, carbon storage, and biodiversity, helping combat climate change.
WASH & DYE PROCESSES
Our suppliers use sustainable washes, dyes, and technology to achieve authentic looks while minimizing environmental impact. We are committed to ethical practices for a more environmentally friendly approach.
We make clothes you’ll be proud to own and can pass down to future generations
Empowerment
We want you to have it all: comfort, quality, and ethics. Crafted with care, they ensure a perfect fit, lasting durability, and a sustainable footprint.
Expression
Our jeans are your canvas for self-expression. Wherever you are, they lift your confidence and elevate your style, making every occasion uniquely yours.
Craft
We’re dedicated to quality. Our jeans blend traditional craftsmanship with sustainable innovations, using the very best materials to create exceptional jeans that stand the test of time.
We believe it is important to continue to improve material choices and keep engaged on recycling technology advancements
We focus on sustainable fashion for modern women, emphasizing quality fabrics and stylish cuts that blend function and simplicity. Our “Rethinking Denim” project features the Rei Jean, crafted from reused or recycled materials in collaboration with ISKO R-TWO™, a cutting-edge sustainable denim program.
The introduction of CTRL+Z fabrics by ISKO™ represents our move towards circular denim design, using recycled materials without compromising durability.
Our 100% vertical production ensures high standards, embodying true luxury that respects our planet.
We’re exploring the integration of the RE&UP program by ISKO™ for textile-to-textile recycling, creating a closed-loop system for an almost perfect pair of jeans.
When it comes to our sustainability efforts, we believe in doing things right.
We partner with industry experts that follow standards verified by third-party organisations, which support and validate the efforts of our partners and collaborators in materials and production practices.
Rethinking Denim
In collaboration with ISKO™ Denim, our project unveils a strong commitment to sustainability through Rei Jean,
crafted from reused or recycled materials as part of the cutting-edge ISKO R-TWO™ sustainable denim program.
"Closing the circle" on cotton sustainability
An important step in our journey to reduce environmental impact. Rei Jean, our most sustainable product yet, is crafted from 100% reused and/or recycled materials in collaboration with ISKO™. Embracing a circular design, we ensure these jeans endure for decades, reflecting No44’s commitment to lasting quality. Together, we’re closing the circle on cotton sustainability by giving your jeans a second life. We are moving towards a more circular design practice while maintaining our timeless aesthetic.
Featured On
Renew
Pre-loved Jeans, New Adventures. Our take-back and repair program. You return your worn jeans, we bring them back to life.
Your Jeans,
Their Next Story
Every pair of jeans carries a history. Stitch by stitch, faded by time, shaped by the stories we live. Your jeans have been with you through late nights, new adventures, and favorite memories. But what if their story didn’t have to end?
No44 Renew is about second chances.
Instead of discarding worn jeans, we bring them back to life. We repair, reimagine, and renew, transforming pre-loved jeans into something new, ready for their next chapter. If a pair is beyond repair, we turn to our partners at Re&Up. Jeans are recycled and transformed into high-quality fibers, ensuring that no denim goes to waste. We believe in fashion that lasts. Denim without compromise.
By extending the life of your jeans through expert restoration, customization, and resale, we create a sustainable alternative to fast fashion.
SEND US YOUR JEANS
Patch & Play
Repair. Reimagine. Repeat.
One Pair.
Infinite Lives.
Every rip has a reason. Every patch tells a story.
At No44, we don’t believe in throwing things away, we believe in giving them a second life.
Patch & Play is our creative repair initiative, launched in collaboration with AllDenims, to celebrate the beauty of imperfection and the value of keeping denim in play. Instead of hiding wear and tear, we embrace it, turning signs of use into character.
Each kit is made using leftover denim from our production process: off-cuts, scraps, and fabric remnants from pattern cutting that would otherwise go to waste.
Whether it’s a scuffed knee, a split seam, or a detail you want to add just for you, this is your chance to play. Fix, personalize, and reimagine your jeans, your way. With a needle, thread, and a little intention, you can turn flaws into features and write new stories into the fabric you already love.
This isn’t just about repair.
It’s about rethinking how we wear, buy, and value our clothes.
Slowing down. Adding meaning. Choosing to care.
Because every pair deserves a second life.
Find out more
Cut from the original VB Legend pattern. A fan-favorite fit, now stitched into something new.
Leftover from our Rethinking Denim capsule. Saved from waste, revived with purpose.
Once part of a pre-loved pair returned through our Renew program. Now ready for another chapter.
Salvaged from sample development. The cuts that didn’t make it into final production.
From a batch with minor defects. Too good to toss, perfect to patch.
Created specifically for this project using archived materials.
