RETHINKING
DENIM
The Perfect Synergy Between
Re-Used And Recycled Denim
Connecting with consumers in a new way by creating more value for existing products and by doing their part in “closing the circle” on cotton sustainability.
Rethinking Denim places avoidance of any kind of waste, both pre and post-consumer. Shaping a better, cleaner, and more mindful world through our collaboration with ISKO™ denim.
Through the Re&Up program, old jeans are transformed into Next-Gen fibers, ensuring that denim waste is not discarded but repurposed into new, high-quality materials. This process upcycles post-consumer and post-industrial waste, giving denim a second life beyond traditional recycling and reducing reliance on virgin resources.
Get Involved
MAKING A NEW STEP IN OUR
COMMITMENT TO
SUSTAINABILITY
upcycled
made simple
Give Your Jeans a Second Life
Everyone, customer or not, can send us their pre-loved jeans (any brand, style, cut, or color), get 20% off a brand-new No44 pair of jeans, and reward points via their loyalty program, on that purchase*.
Creating our most sustainable No44 ever
This unique collaboration between No44 and Re&Up marks a significant milestone in our transition to circularity. By integrating Re&UP’s advanced textile recycling technology, we reinforce a more circular design practice that keeps materials in circulation longer. Reducing the impact of the jeans we create, while still delivering the same timeless design we want to be known for.
SEND US YOUR JEANS
How to make a difference
01 –
PREPARE + PACK
Pack the jeans (any brand, style, cut, or colour) in any shipping box you have. Make sure they are washed and cleaned before sending them to us*
02 –
PREPAID SHIPPING
Fill out the form below and receive in your email a shipping label to include with your jeans.
03 –
SEND THE PACKAGE
Attach the shipping label to your box and schedule a courier pick-up (Fan Courier/DHL).
04 –
REWARDS
Once we receive your package, you’ll get a 20% off coupon code on your email for brand-new No44 jeans and 5000 Reward Points via Access44*.
"Closing the circle" on cotton sustainability
An important step in our journey to reduce environmental impact. Rei Jean, our most sustainable product yet, is crafted from reused and/or recycled materials in collaboration with Re&UP. Embracing a circular design, we ensure these jeans endure for decades, reflecting No44’s commitment to lasting quality. Together, we’re closing the circle on cotton sustainability by giving your jeans a second life. We are moving towards a more circular design practice while maintaining our timeless aesthetic.
Featured On
#RETHINKINGDENIM
*TERMS AND CONDITIONS OF RETHINKING DENIM
*To participate in the Rethinking Denim program, you must be able to provide a shipping address within the EU, United Kingdom & Turkey. The more, the better: you can send us up to 3 pairs of jeans in your shipping box. For each pair of jeans that you send, you will receive a 20% off coupon code in your email. Example: if your shipping box has 3 pairs of jeans, you will receive 3 coupon codes worth 20% off each. Make sure the jeans you send us are washed and cleaned; if they are not, unfortunately, we will not be able to use them in our program. In this case, we will contact you to arrange their return. The 20% coupon code is valid on full-price No44 jeans only at no44store.com (online) and can be used only once. The coupon code is valid for 1 year from the issue date. It cannot be applied to pre-orders, sale items, previous purchases, redeemed for cash, or combined with other discounts or special offers. Coupon codes from the Rethinking Denim program cannot be combined with each other. When you purchase a new pair of jeans using the coupon code received in your email inbox, you'll automatically get 5,000 reward points on our Acess44 loyalty program. The earned points can only be redeemed on a future purchase. Terms are subject to change. All denim collected through the Rethinking Denim recycling program is transformed into Next-Gen fibers by Re&UP, ensuring that old jeans are repurposed into high-quality materials for a circular future. For any other inquiries, please contact us at contact@no44store.com. Rethinking Denim will run between 05.09.2022 and 30.11.2022.
