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Our Rethinking Denim jeans will be brought to life.
We really think that the fabric and the fit of the jeans work perfectly together.

We know that you are anxious, so follow us in the next two weeks for a sneak peek of the final product.


We are happy that so many of you have committed and done your part in “closing the circle” on cotton sustainability.

Giving a new life to a pair of jeans already makes sense to us.
So, you can still send them our way.

It is a small step towards answering the question we ask ourselves repeatedly:
How can we have a lower impact today than we had yesterday?

Thanks for your support. As always.


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