NOTEBOOK

For Good: Made to wear. Made to last. Made for good.Notebook

For Good: Made to wear. Made to last. Made for good.

I have been thinking a lot about newness. Fashion always asks us what is new. A new season. A new shape. A new thing to…
What Happens AfterNotebook

What Happens After

Most conversations around denim stop at the moment of purchase. Fit. Wash. Price. Trend. We believe that’s where the real conversation should begin. At No44,…
This Year Shaped Us.Notebook

This Year Shaped Us.

It wasn’t always easy, but it was honest. Every step mattered. Every choice counted. We kept going — step by step — staying close to…
We’re on FarfetchNotebook

We’re on Farfetch

A place filled with iconic names and global voices. And now, us. This is our quiet milestone. But what really matters is the journey. The people.…
Unfiltered: The Story We LivedNotebook

Unfiltered: The Story We Lived

This one feels different. Maybe because it's the last. Maybe because it’s the most personal thing we’ve ever done. We called it Unfiltered and, that’s…
The Future of Denim is Circular – And It Starts With YouNotebook

The Future of Denim is Circular – And It Starts With You

What if your jeans could live on for decades, not just in your wardrobe, but in someone else’s? At No44, we believe in changing the…
The Year of LearningNotebook

The Year of Learning

2024 was the year of learning We learned that not everything is easy. We learned to face the challenge head-on. We learned to accept setbacks.…
The Scoop on Jean Washes!Notebook

The Scoop on Jean Washes!

Quick Wash Rundown Ready to dive into the cool world of denim washes? From classic blues to great fades, here’s the lowdown on the jean…
A Story in Every ThreadNotebook

A Story in Every Thread

Woven with Purpose Each stitch in our denim fabric tells a story of quality, durability, and sustainability. We value the art of creating jeans that…
Rethinking Denim: Closing The ChapterNotebook

Rethinking Denim: Closing The Chapter

GREAT NEWS...THE CIRCLE HAS BEEN CLOSED! It's been over 12 months since we first asked you to send your preloved jeans so we could give…
Rethinking Denim: This is Rei JeanNotebook

Rethinking Denim: This is Rei Jean

Rethinking Denim represents an important step in our journey to further reduce the environmental impact of our products. We wanted our customers to be part…
Now we start the final stepNotebook

Now we start the final step

Our Rethinking Denim jeans will be brought to life. We really think that the fabric and the fit of the jeans work perfectly together. We…
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