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Sustainability can be approached on various levels, and as a consumer, you can make a difference. Participating in the process of change doesn’t require grand, heroic gestures. By simply becoming a mindful consumer, you can lessen your social and environmental footprint. But how can you accomplish this, and where do you begin? We will guide you through the process of creating a more ethical and sustainable wardrobe.

MAKE TIME FOR LEARNING

The first and easiest thing to do is become an empowered and knowledgeable consumer. It’s important to learn about the significance of ethical and sustainable fashion and how to apply this information to your shopping habits.

REDUCE & REUSE

Now that you have a better understanding of fast fashion, you might feel like cleaning out your closet. However, we would like to suggest a more sustainable approach. How about wearing everything you already own for as long as possible? And if you really want to do a major change, shop for products and jeans that are timeless and seasonless, just like ours.

TAKE CARE OF YOUR CLOTHES

Your clothes are valuable assets, and to keep them in good shape for longer, it’s important to treat them with care. Take the time to read the care labels, wash your jeans less often, and air dry them. If you want to be even more eco-friendly, consider using a natural laundry detergent. Check out our guide on how to care for your jeans for more helpful tips!

REPURPOSE & RECYCLE

If you no longer need your old jeans, why not consider our recycling initiative – Rethinking Denim? We’ll give your jeans a new life. For more details, you can check out our website or simply click here.

SHOP WITH PURPOSE

When it’s time to update your wardrobe, take a deliberate approach. Begin by creating a list of what you genuinely require and seek out brands that operate with transparency and value the planet and their employees. It’s also important to ask yourself some questions such as: What materials were used to make the garment? Who made it? Will I wear it years from now?

Our products are seasonless, versatile, and feature classic designs, so you’ll have a timeless pair of jeans in your wardrobe that you can wear for years to come.

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