We want our customers to be part of the story of our most sustainable jeans ever. A 100% sustainable product made with a mix of reused and/or recycled materials in collaboration with ISKO R-TWO™, the latest sustainable evolution program in denim.
This unique collaboration between No44 and ISKO R-TWO™ marks a significant milestone in our transition to circularity. We bring our vision to life by reinforcing a more circular design practice that can keep materials in circulation longer. Reducing the impact of the jeans we create, while still delivering the same timeless design we want to be known for.
We are working with our innovation partner, ISKO™, to ensure that the old jean will get a new life by creating a fabric that’s fully recyclable.
Following a design methodology driven towards greater circularity and creating garments that last for decades, is part of No44’s DNA. Rethinking Denim will prove that we also now have the capability to regenerate old jeans into new materials allowing them to have a second life.
Rethinking Denim represents an important step in our journey to further reduce the environmental impact of our products. Our next step toward circular denim design.
How To Make A Difference
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