We want our customers to be part of the story of our most sustainable jeans ever. A product, made with a mix of reused and/or regenerated materials through our collaboration with Re&Up, a pioneer in transforming end-of-life textiles into Next-Gen fibers.
This unique collaboration between No44 and Re&Up marks a significant milestone in our transition to circularity. By leveraging Re&UP’s cutting-edge textile recycling technology, we reinforce a more circular design practice that can keep materials in circulation longer. Reducing the impact of the jeans we create, while still delivering the same timeless design we want to be known for.
We are working with our innovation partner, Re&UP, to ensure that old jeans are transformed into high-quality Next-Gen fibers, giving them a completely new life beyond traditional recycling.
Following a design methodology driven towards greater circularity and creating garments that last for decades, is part of No44’s DNA. Rethinking Denim will prove that we also now have the capability to regenerate old jeans into new materials allowing them to have a second life.
Rethinking Denim represents an important step in our journey to further reduce the environmental impact of our products. Our next step toward circular denim design.
How To Make A Difference
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