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We’re committed to making your jeans in the most sustainable way we can.
Want to join us in reducing our impact on the planet and extending the life of your jeans?

Check out these tips!

Tip nr. 01
Let’s keep your jeans looking great and do our part for the planet! Rather than washing your jeans after every wear (which isn’t great for the environment or your jeans), try spot cleaning between wears. You’ll love how fresh your jeans feel and look!

Tip nr. 02
Here are some simple tips to keep your jeans looking sharp! When it’s time to wash, just remember to use cold water to keep the fibers looking great, flip them inside out to prevent color fading, and skip the dryer to avoid any shrinkage. Plus, air-drying your jeans is an easy way to reduce greenhouse-gas emissions. Let’s keep your denim looking fab while doing our part for the planet!

Tip nr. 03
We’re all about keeping things natural here, and we think you’ll love it too! When it comes to cleaning your jeans, skip the harsh chemicals and go for natural alternatives instead. Trust us, your jeans will look and feel much better without any damage from bleach or other harsh detergents.

Tip nr. 04
The 3R: Re-use, Re-purpose & Re-Cycle

Your jeans can still have a lot of life left in them, even if you’re done wearing them. Instead of throwing them away and filling up landfills, consider repurposing or recycling them. It’s a win-win for you and the environment!

The first step you can do is to get involved in Rethinking Denim!


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