I have been thinking a lot about newness. Fashion always asks us what is new. A new season. A new shape. A new thing to…
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Most conversations around denim stop at the moment of purchase. Fit. Wash. Price. Trend. We believe that’s where the real conversation should begin. At No44,…
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It wasn’t always easy, but it was honest. Every step mattered. Every choice counted. We kept going — step by step — staying close to…
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A place filled with iconic names and global voices. And now, us. This is our quiet milestone. But what really matters is the journey. The people.…
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This one feels different. Maybe because it's the last. Maybe because it’s the most personal thing we’ve ever done. We called it Unfiltered and, that’s…
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What if your jeans could live on for decades, not just in your wardrobe, but in someone else’s? At No44, we believe in changing the…
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2024 was the year of learning We learned that not everything is easy. We learned to face the challenge head-on. We learned to accept setbacks.…
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Quick Wash Rundown Ready to dive into the cool world of denim washes? From classic blues to great fades, here’s the lowdown on the jean…
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Woven with Purpose Each stitch in our denim fabric tells a story of quality, durability, and sustainability. We value the art of creating jeans that…
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GREAT NEWS...THE CIRCLE HAS BEEN CLOSED! It's been over 12 months since we first asked you to send your preloved jeans so we could give…
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