GREAT NEWS...THE CIRCLE HAS BEEN CLOSED! It's been over 12 months since we first asked you to send your preloved jeans so we could give...
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Rethinking Denim represents an important step in our journey to further reduce the environmental impact of our products. We wanted our customers to be part...
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Our Rethinking Denim jeans will be brought to life. We really think that the fabric and the fit of the jeans work perfectly together. We...
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Sustainability can be approached on various levels, and as a consumer, you can make a difference. Participating in the process of change doesn't require grand,...
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The journey of our jeans begins with the choice of raw materials used in its production. Sustainable jeans are made with cotton, sourced by ISKO™...
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We're committed to making your jeans in the most sustainable way we can. Want to join us in reducing our impact on the planet and...
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First things first: Thank you for doing your part! We had a great response. Now is our turn to keep our promise! We are working with our...
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2022 was the year of firsts... We launched our most personal collection, Zero. We wanted to do fashion that feels the most of me, the...
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In a world full of denim brands, why denim? We wanted to do fashion that feels personal. Fashion that will signal confidence but also effortlessly...
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For millions of people around the world, jeans are a wardrobe staple. A single pair of jeans uses up to 3.500 liters of water in...
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