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Woven with Purpose

Each stitch in our denim fabric tells a story of quality, durability, and sustainability.

We value the art of creating jeans that you’ll be proud to own and can pass down to future generations.

Reducing Waste, Crafting a Future

Did you know that the production of denim consumes over 3,700 liters of water? From cotton production to the delivery at stores, traditional denim manufacturing processes contribute significantly to environmental strain.

We want to change that narrative.

By embracing sustainable practices and working with ISKO™ Denim, we’ve managed to reduce our carbon footprint by up to 45% and water usage by 65%.

It’s not just about making jeans; it’s about making a difference.


Crafted with Care, Woven with Purpose


Each pair of jeans we produce is a testament to our commitment to sustainability.

With a focus on versatility and durability, our denim products stand the test of time, ensuring that your fashion choices align with your environmental values.

Join us on our journey towards a more sustainable future.

You can also follow us on social media @no44store to stay updated on our latest initiatives and collections.

Weaving a story, one thread at a time.

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