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NEW ARRIVALS

NOW AVAILABLE TO BUY AT

DENIM DIARIES

PARIS

Our journey continues in Paris, where every corner feels like a film still, and every jean tells a story.
Follow our Instagram as we reveal our journey through this vibrant city!

@NO44STORE

DENIM DIARIES

LONDON

Our journey continues in London, where every street tells a unique story.
Follow our Instagram as we reveal our exploration of this vibrant city!

@NO44STORE

DENIM DIARIES

TOKYO 東京

Tokyo’s streets hold tales of sustainable denim.
Follow our Instagram as we reveal our journey through this vibrant city!

@NO44STORE

High Rise

15 products

Low Rise

7 products

Mid Rise

22 products

EXPLORE OUR COLLECTIONS

A DAY IN HER LIFE

This collection begins with a simple idea. A day. A real one. The kind that unfolds quietly. Moment by moment.

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A DAY IN HER LIFE

UNFILTERED

Unfiltered is our most free collection. It’s about letting go. About wearing denim the way we live: without scripts, without trying, without compromise.

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UNFILTERED

ZERO

Zero is our most personal collection. It is about the metamorphosis and breaking codes, feeling free and inspired.

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BACK TO LIFE

We have crafted this collection with the strong belief that clothing can do more than just make a fashion statement. This collection is about lifestyle and female magic.

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BACK TO LIFE

THE ESSENTIALS

Discover the collection that strips back the noise and elevates the essentials. We believe true luxury lives in the fundamentals. Exceptional materials, thoughtful design, zero compromise.

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THE ESSENTIALS

BACK TO WORK

We are yearning to return. With this nostalgia, we continue to celebrate life, by being and becoming busy. Jeans to adapt to a new lifestyle.

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BACK TO WORK

BACK TO TODAY

For this collection, our motto is ‘’back to basics’’. We have been inspired by the timeless denim styles from our predecessors and bring them into the present.

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BACK TO TODAY

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